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Practical marketing for UK service businesses
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What Should Be in a PPC Package
A practitioner's breakdown of what belongs in a PPC package, what it should cost, and the questions that separate a real one from a list of tasks.
· 13 min read
The instrument
Whether paid search is worth it for you.
Before any of these notes matter, one question does: would paid search actually pay for a business like yours. The two-minute Paid Search Validation gives you a straight read, on your own numbers. It is the most useful thing on this site, and what most of the writing here comes back to.
