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Practical marketing for UK service businesses

How to Get More Dental Implant Patients

More implant patients is a quality problem, not a volume one. Why chasing lead count fills the diary with tyre-kickers, and how to win treatment-ready patients instead.

1 July 2026 · 10 min read

The instrument

Whether paid search is worth it for you.

Before any of these notes matter, one question does: would paid search actually pay for a business like yours. The two-minute Paid Search Validation gives you a straight read, on your own numbers. It is the most useful thing on this site, and what most of the writing here comes back to.

Run the numbers

Why Your Implant Ads Attract Tyre-Kickers (and How to Get Treatment-Ready Patients)

If your implant ads bring tyre-kickers, that is a choice you can reverse. The targeting and qualification filter that turns cheap enquiries into treatment-ready patients.

1 July 2026 · 9 min read

The 6 Signs a Dental Marketing Agency Will Burn You

The six-month burn arc every dentist recognises, the red flags behind it, and how to choose a dental marketing agency that reports on patients, not clicks.

1 July 2026 · 9 min read

AI Marketing Adoption Strategy for UK Service Businesses

Most businesses now use AI and most see no return from it. Here is a practitioner's AI marketing adoption strategy for UK service businesses, built around the few workflows that actually pay.

7 June 2026 · 9 min read

Digital Marketing for UK Law Firms: The Complete 2026 Playbook

A practitioner's playbook for digital marketing for UK law firms in 2026. The channels that actually win work, the SRA rules that bind them, and where to start if you can only do one thing.

7 June 2026 · 12 min read

Google Ads for UK Law Firms: The Practitioner's Guide

Legal clicks are the most expensive in the country. Here is how Google Ads for law firms actually works, which practice areas suit it, and how to stop burning the budget.

7 June 2026 · 8 min read

The Lead Generation Funnel for Service Businesses (What It Actually Looks Like)

Most funnel advice is written for software companies. Here is what a lead generation funnel really looks like for a solicitor, clinic, or trades business, stage by stage.

7 June 2026 · 10 min read

How Much Do Google Ads Cost in the UK in 2026

What UK service businesses actually pay for Google Ads in 2026, traced from click to lead to a real monthly budget. No vague ranges.

1 June 2026 · 9 min read

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