Notes from the desk

What actually moves the numbers. From the work, not the textbook.

Plain-English notes on paid search, landing pages, follow-up, and the tracking that tells the truth, for UK service businesses. No listicles, no rehashed agency blog posts. Just what we've seen run.

First notes landing soon

Nothing published yet. The writing’s in progress.

In the meantime, the two-minute Paid Search Validation is the most useful thing on this site. It shows whether paid search is worth it for you, on your own numbers, which is what most of these notes will be about anyway.

Run the numbers

What actually moves the numbers. From the work, not the textbook.

No articles published yet