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Practical marketing for UK service businesses
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The Eight Checks in a PPC Audit, in the Order That Matters
Most PPC audits hand you 50 things to fix and no way to rank them. Here are the eight checks worth running, in the order that stops you fixing the wrong thing.
· 12 min read
The instrument
Whether paid search is worth it for you.
Before any of these notes matter, one question does: would paid search actually pay for a business like yours. The two-minute Paid Search Validation gives you a straight read, on your own numbers. It is the most useful thing on this site, and what most of the writing here comes back to.
